ON A RAINY day in San Francisco, a dozen or so designers sat crammed around a conference table inside Reddit’s headquarters, in a space they had nicknamed The War Room. A few soggy rain jackets dripped onto the floor, and someone mumbled a maxim normally reserved for weddings about rain bringing good luck.
It was neither the first nor the last time this group would gather here to share the details of the project they’d been working on for over a year. But today was special. The designers had prepared an update for Reddit’s website, which serves 330 million users from around the world. The irony of a dozen designers doing anything at Reddit was not lost on them—the text-heavy website is about as visually appealing as an overflowing email inbox. The designers engaged in some last-minute jockeying over the language of their update, and then they posted it using Reddit’s signature droll tone: TIL Reddit has a design team.
The team’s efforts mark the first visual refresh of Reddit in over a decade. Steve Huffman, Reddit’s cofounder and CEO, signaled the need for a tidying-up in a post last year. “Many of us evangelize Reddit and tell people how awesome it is, what an impact it’s made in their life, how much it makes them laugh, etc, and then when those new people decide to check out Reddit for the first time they’re greeted with dystopian Craigslist,” Huffman wrote. “We’d like to fix that.”
whoa… almost can’t believe it.